Pengaruh pencarian informasi keagamaan terhadap aktivitas religius di kanal facebook Nahdlatul Ulama dan Muhammadiyah

Abstrak

Background of the Study: The emergence of social media has influenced various aspects of daily life, including how individuals seek religious knowledge and engage in spiritual practices. Facebook groups such as @Kami Bangga Menjadi Warga NU and @Warga Muhammadiyah have become digital platforms that facilitate religious learning and expression among followers. Objectives: This research was aimed to examine the influence of information-seeking patterns on religious activities among followers of the Facebook channels @Kami Bangga Menjadi Warga NU and @Warga Muhammadiyah. Method: The sample was conducted by purposive sampling method involving 83 respondents, determined using the Slovin formula and stratified proportional sampling. Collecting data was conducted by a questionnaire distributed directly to participants, supported by non-participant observation and documentation. The statistical method used was multiple linear regression analysis, with hypotheses testing of statistical t-tests and classical assumption tests. Finding: The result of this research showed that active and selective information-seeking behavior significantly enhanced religious engagement, with a regression coefficient of 1.058 (p = 0.000) and an explanatory power of 86.6% (R² = 0.866). Followers of @Warga Muhammadiyah scored higher in ideological and consequential dimensions, while @Kami Bangga Menjadi Warga NU followers scored higher in intellectual dimensions. The “Formulation” and “Presentation” stages of Kuhlthau’s model were the most frequently practiced stages of information-seeking behavior. Conclusion: The study concludes that information-seeking behavior through Facebook significantly affects multiple dimensions of religiosity. Facebook functions not only as a communication platform but also as a means of shaping religious understanding and practice in the digital age.

Kata kunci

Subjek

Facebook · Information-seeking behavior · Kuhlthau Model · Muhammadiyah · Nahdatul Ulama · Religiosity · social media